The Nicki Minaj Factor: 3 Career Lessons on Rebranding For Milliennials

Millennials: Take a cue on tone‐down image when making career transitions

by Courtney Connley    Posted: April 29, 2014

Is it safe to say that the colorful wigs and wild costumes are a thing of the past for  Nicki Minaj? Maybe.

The head Barb in charge was the talk of the Web when she stepped on the scene to promote her new movie The Other Woman in a toned‐down look that had everyone taking note of the  31‐year‐old’s natural  beauty. And while  the  queen of Young Money says that her new look isn’t so new (since she wore her natural hair and conservative makeup in the early stages of her career), we  can’t help but highlight the important lesson that the rapper‐turned‐actress has taught us about professional  re‐branding to elevate our  careers.

No matter what professional stage you’re in or what career field interests you most, below are three common career moments that signify it’s time  for  a change:

survey found that almost 80% of professionals in their 20s want to change careers, followed by 64% in their 30s  and 54% in  their 40s. Needless to say, sticking to one career throughout your entire professional life is becoming less common  and in many situations a career field switch may require you to have a different look or approach to professional branding. Either way, don’t allow your image and fear of change be the reason you can’t get your dream job  and are frowned upon during  your interview.

Taking on a new position: As you  move  up the ladder in  your career and take  on  more  advanced roles within your

field, experts advise that it’s important that you not only act the part but also look the part. In any company, the CEO or president is always in meeting or  presentation  mode  and  ready to make  a new business connection, thus they must  be ready for  the duties that are  now required as a leader.

Switching to a new company: Even if you’re moving to a new company within  the same  career field, experts say its always best to let the culture  of the  office  and  people  within  the  company dictate  how you  should  present yourself when coming to work. It’s never safe to assume that because your last company allowed employees to have dress down days that your new company will do the same. Ask questions if you’re  unsure of the  dress code  and  be  willing to alter your image so that your look isn’t the talk of the office.

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