The news that the two icons were entering a partnership was first leaked back in January by sources who said that they were having “secret discussions” to open a luxury house. Early reports speculated the brand would include “ready-to-wear, leather goods and accessories,” and the reality is not far off: According to the Times, the relaunched Fenty features those items and is “centered on Rihanna, developed by her, and takes shape with her vision.”
“Designing a line like this with LVMH is an incredibly special moment for us,” Rihanna said in the statement. “Mr. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Since 2017, the 31-year-old artist and entrepreneur has maintained a partnership with LVMH-owned beauty developer Kendo Brands, which launched and distributes Fenty Beauty.
Check out Rihanna’s posts about the deal below.