- Surprise Marketing
You can get your word out in the blink of an eye (or publishing of a tweet, post or video), it could be time to reconsider long drawn-out promotions for some efforts and explore a surprise route instead. You could try a for no-real-reason discount or coupon announcement, a flash giveaway, or some other promotional piece that your customers would love to see (read: value for them). Also, experiment with breaking some of the marketing “rules” or standards in your industry. See what happens when you go rogue. Try dropping some surprises on your audience and share it (without over-promoting, of course) on your social channels.
2. Timing & Planning
You leverage upcoming events with a thoughtful and diligent plan to get the most out of your social media and overall exposure? Make a plan and get creative.
3. Buzz & Anticipation
Without over-promoting or drawing things out too much, can you create some anticipation within your brand or business? Is there an event or announcement you can tease, hint at or allude to? Is there a clever way you can utilize and leverage one social platform to it’s potential? Find some smart ways to create a buzz and then deliver. And don’t be too afraid of a little controversy.
Newsletters or memberships are the perfect way to build that feeling of exclusivity with your biggest fans. Give them special deals, sneak peeks or early access to upcoming products or events, and make them feel like it’s worth it. Make your audience feel like VIPs and watch your brand loyalty grow.
We can all take bits and pieces of the unorthodox and outside-the-box tactics that Beyoncé has used to sell albums, seats, and overall awareness, plug them into our industries and businesses and create a big impact. Go get creative and break some marketing “rules”!
Kyle is the Founder of N2Q and makes a personal investment in the management of each project. Kyle is an SEM/social strategist with over 10 years experience in optimizing websites, finding audiences, building websites and using organic content and digital advertising to create engaging social communities. He will be your expert on social media platforms, display advertising, and marketing collateral. He has worked for large companies like Microsoft, Salesforce, John L. Scott Realty, and Farmers Insurance as well as small businesses locally and as far as Africa and Switzerland.