The Five Marketing Traps Every Musician Falls For
By CARI COLE*
1 Hiring A Publicist Too Soon
A publicist can’t do a thing for you if you don’t already have momentum with your music – period. I know, I too, fell victim to the tune of 5000 whopping dollars. And what did I get? A big fat – zero. And it’s not unfamiliar – probably with a lot of you. But the mistake, is to hire them too soon! Don’t hire a publicist to get the word out when you don’t have a buzz. The time to hire them is when something big happens or is about to happen. Don’t waste your dollars here until you are positioned to cash in on their help.
2 Paying for Radio Promotion
Before You’re Ready (or getting played on the wrong stations)
Every musician I’ve ever met falls for this one. It’s normal to think – “if I can just get on radio, my career will take off.” But, alas, it’s way more complex than that. Don’t waste precious dollars you could be spending to grow your audience on a radio campaign until you have some leverage with your music and an audience. You won’t need anyone to tell you when it’s time – you’ll know.
3 Touring Far From Home When You Have No Fanbase
Sometimes playing far away in another land sounds really exotic and cool. But it’s not cool when you don’t have a strong following there. Do the work before you go to build that section of your fanbase. Create the demand and then head out for a successful tour!
4 Paying A Fortune to Fly Your Band Out To Play a Showcase at SXSW Because You’re Desperate to Be Seen + Heard
Yeah, I know. Been there done that. And what did it do for you? Don’t waste your precious dollars to play SX until you have a real showcase and industry support behind you – you’ll know when it’s time.
5 Thinking a Manager Will Swoop Down and Lift Your Burden
Wrong. You’ve still got to do the work. A manager should come on board when you are already making an income of $30-50k from your music. Get to work! Hire a VA (Virtual Assistant), assemble a team. Get ready to grow.
More information can be found on her website. http://caricole.com/