Business
3 KEY ENTREPRENEURIAL LESSONS I LEARNED WHILE WORKING FOR P. DIDDY AND BAD BOY ENTERTAINMENT
Here are a few points to summarize what I learned from working for P. Diddy and my experience as a “music mogul.”
(Photo: Kevin Mazur/Getty Images)
The only thing I love more than sports is music, more specifically the art and science of music production and the business of music and entertainment. In fact, in the process of completing my University degree in business, I enrolled in community college courses to learn the basics of audio engineering and music production. I wanted to be a music mogul. I wanted to be P. Diddy.
So, one afternoon while browsing the music catalogue of the Notorious B.I.G., I stumbled upon the careers page for Atlantic Records and Bad Boy Entertainment. There was a newly posted opportunity: Join Bad Boy and Atlantic Records international marketing team.
I knew my odds of getting the gig were low, but I said screw it, “what would Puff do?”
One week after submitting my application, I heard back from a recruiter who said the hiring manager liked my content samples as a beat writer for a Fantasy Football website. He also needed help building out his fantasy football roster. I got the job.
That next day, I notified the registrar that I was taking a leave of absence after my Spring Semester and dropping out to move to New York to become a music mogul. This is what I learned in the process of working for P. Diddy and Bad Boy Entertainment — and how I’ve applied these insights to my own personal development and journey as a professional and entrepreneur.
Land and expand
Before joining the label, I had a very limited view into all of the alternative revenue streams that existed outside of the music catalogue. I assumed the majority of artists made their fortunes from their work in the studio. However, it became clearer to me that the music was the catalyst for building a brand that transcended Billboard charts.
Obviously, the music had to be incredible; However, Diddy was one of the first to extend the value of his brand into other categories that have made him a billionaire, such as fashion, media and alcohol. He was able to build thriving businesses that were connected to his brand persona. What’s more, he invested time and energy into businesses he understood. The intersection of those two forces had compounding effects.
I now apply this model to every new opportunity I evaluate or take on. I know that I have experience in enterprise SaaS sales with a passion for company building at the earliest stages. It’s what led me to start my podcast, it informs which companies I invest in and advise, and it’ll ultimately help influence which company I build next.
Whether you’re a music icon or a business-to-business SaaS founder, once you’ve mastered your craft and established a brand persona and reputation in your space, diversify your channels of impact by expanding into connected categories in the domains that you know well.
The muffins matter
During the release of Making the Band‘s solo artist Donnie Klang’s album, “Like a Rolling Stone,” I met P. Diddy for the first time. Diddy hosted a release party in Atlantic Record CEO Craig Kallman’s office, and I was there to represent International Marketing.
Diddy sat in the middle of a room as the entire album played from start to finish on the giant tower speakers. He listened to every track, barely able to keep himself from dancing out of the chair. At the same time, he critiqued every track and every lyric, while he surveyed the room to see the impact that the music and the environment were having on his audience.
Twenty minutes in, he pointed to the sky and asked to stop the music. He looked over in my direction and asked one of his assistants, “Who’s the guy by the breakfast table?” I introduced myself, to which he replied, “Breakfast is the most important meal of the day. This room needs some #$#% muffins.” Following the breakfast incident, later that day, I remember seeing a copy of a press release with Diddy’s approval on it for the album to ensure that the quality was up to his standards. His attention to the details and involvement in so many of the seemingly smaller decisions are what stuck with me.
As entrepreneurs, we are often faced with the question of how to “run the business” without being “run by the business,” as well as when to delegate or take ownership in order to scale. Personally, I struggled with this when we were attempting to scale our sales efforts at my company, Disco, and ultimately realized that I needed to be more heavily involved in the direct selling effort to ensure that our brand, positioning and message were on point with the story we were selling.
If you’re hosting a party, make sure the party is awesome before you decide to leave the room. If you want the party to remain awesome, the details matter. Even the muffins.
Keep reinventing yourself
Sean Combs has taken on many identities in his lifetime — Puff Daddy, P. Diddy, Diddy, and most recently, LOVE — all showcase the evolution, growth and maturation of a music icon, entrepreneur and father. Similarly, the music industry itself has undergone several evolutions and identity shifts. Retail sales were disrupted by digital distribution, which was enhanced through the improving infrastructure of the web and streaming.
Watching this play out in real time taught me that we’re all a work in progress and that it’s important to continue to evaluate our position to stay relevant but also true to ourselves.
After a year and a half in New York in an unpaid internship, bartending in NJ, cleaning up vomit to make ends meet and eventually losing everything I owned in an apartment break-in, I decided it was time to reinvent myself. To my parents’ delight, I returned to college to finish my degree.
To be clear, my return to school wasn’t just driven by the barrage of pastry requests I was getting at the label. After seeing what was happening in the business of music and the disruption occurring to their business model, I knew I needed to get closer to the source of where those services were being built. I felt like I could build relationships with a network of entrepreneurs working on the business I cared about.
Two months later, I interviewed for a job at Intuit. And to this day, I haven’t eaten another muffin.
Here are a few points to summarize what I learned from working for P. Diddy and my experience as a “music mogul.”
Land and expand: Once you’ve nailed your craft or created your niche, experiment with channels to extend your impact in connected categories that you know well.
The muffins matter: Great founders don’t “run the business,” but they do sweat the details.
Keep reinventing yourself: Don’t be afraid to experiment and revisit your purpose or explore an alternative path that might help you get to the place you aspire to be.
This news first appeared on entrepreneur.com.
Business
Jephte Bastien: The Visionary Filmmaker Behind Exit 67 and The Draft
Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.
Jephte Bastien, the award-winning filmmaker renowned for his gripping storytelling and raw cinematic style, is set to captivate audiences once again with his upcoming film, The Draft. Best known for his debut feature film Exit 67, which garnered critical acclaim and won numerous awards, Bastien has established himself as a powerful voice in the world of cinema.
From Haiti to Canada: A Unique Perspective
Born in Haiti and raised in Canada, Jephte Bastien brings a unique perspective to his work, combining the rich cultural heritage of his homeland with the multicultural influences of his upbringing in Montreal. This blend of experiences has given Bastien a distinctive voice in filmmaking, allowing him to explore complex themes of identity, belonging, and the immigrant experience with authenticity and nuance.
Breaking Ground with Exit 67
Bastien burst onto the scene with his first feature film, Exit 67. Released in 2010, the film tells the story of a young man named Jecko, who is caught between the world of street gangs and his desire for a better life. Drawing from his own experiences and the reality of many young immigrants in Montreal, Bastien crafted a gripping narrative that resonated deeply with audiences and critics alike. The film’s success earned Bastien a Genie Award, cementing his status as a filmmaker to watch.
The Draft: A New Chapter
With his latest project, The Draft, Bastien is poised to once again capture the imagination of viewers. While details about the plot remain under wraps, the film promises to explore themes of power, corruption, and the human condition—elements that have become hallmarks of Bastien’s work. Set against a backdrop of political intrigue and moral dilemmas, The Draft is expected to be another compelling addition to Bastien’s filmography.
A Filmmaker with a Mission
Beyond his artistic achievements, Jephte Bastien is a filmmaker with a mission. He aims to tell stories that reflect the realities of marginalized communities and challenge societal norms. His films often delve into difficult subjects, shedding light on issues such as crime, poverty, and the immigrant experience, all while maintaining a deep sense of humanity and hope.
Looking Ahead
As Jephte Bastien prepares for the release of The Draft, anticipation is building among fans and critics alike. With his track record of compelling storytelling and his commitment to exploring important social issues, Bastien is sure to deliver another thought-provoking film that will leave a lasting impact.
Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.
https://www.imdb.com/title/tt19799652
https://www.imdb.com/name/nm3904454
https://www.instagram.com/the_draft_movie
Business
“Spark Davidson: The Visionary Behind Montreal’s R&B Revolution”
THIS IS THE TRUE STORY OF SPARK AND HIS HUSTLE THAT NEVER STOPS AND NEVER SLEEPS AS HIS DREAMS BECOME REALITIES AND HAVE ALWAYS BEEN THE BIGGEST HE CAN IMAGINE.
Business
“Charting Success: The Modern Artist’s Guide to Thriving in the Music Industry”
By combining these strategies, artists can navigate the challenges of the music business and build successful, sustainable careers. In a rapidly changing industry, adaptability, creativity, and a strategic mindset are key ingredients for success.
In the rapidly evolving landscape of the music industry, achieving success requires more than just talent. It demands a strategic approach, adaptability, and a keen understanding of current trends. Here are some key ingredients for artists aiming to thrive in today’s competitive music scene:
1. Develop a Unique Sound and Brand
One of the foundational elements of success in the music industry is cultivating a distinctive sound and brand. Authenticity is crucial; audiences are drawn to artists who are genuine and relatable. Developing a unique musical style that reflects your personality and values can help you stand out in a crowded market. Alongside your sound, creating a strong personal brand—including a memorable stage name, visual aesthetic, and consistent messaging across all platforms—will solidify your identity and attract a loyal fan base.
2. Leverage Digital Platforms
Digital platforms have become essential tools for music distribution and promotion. Streaming services like Spotify, Apple Music, and YouTube provide artists with access to global audiences, allowing them to share their music with fans worldwide. Additionally, social media platforms such as TikTok, Instagram, and Twitter are vital for engaging with fans and promoting new releases. Viral trends on these platforms can propel songs to overnight success, making them invaluable for independent and emerging artists.
3. Engage with Your Audience
Building a strong connection with your audience is essential for long-term success. Interactivity is key—connect with fans through live streams, Q&A sessions, and social media interactions to foster a sense of community around your music. Encourage fan involvement in creative projects, such as remix contests or fan art competitions, to deepen their engagement and loyalty.
4. Utilize Data and Analytics
Data and analytics are powerful tools for understanding your audience and optimizing your strategies. Streaming services and social media platforms provide valuable insights into audience demographics, listening habits, and engagement patterns. By analyzing this data, artists can tailor their marketing efforts, identify successful strategies, and refine their approach to maximize impact.
5. Collaborate and Network
Collaboration and networking are essential components of success in the music industry. Working with other artists, producers, and influencers can help you reach new audiences and create innovative music. Building relationships with industry professionals, attending events, and joining music associations can open doors to new opportunities and expand your network.
6. Create High-Quality Content
Investing in high-quality music production and visual content is crucial for attracting and retaining fans. Professional recording, mixing, and mastering ensure your music is polished and competitive. Additionally, compelling music videos, lyric videos, and behind-the-scenes content can enhance your brand and engage your audience visually.
7. Adapt to Industry Trends
The music industry is constantly changing, and artists must be flexible and open to new trends and technologies. Staying informed about industry developments, such as AI in music production or blockchain for royalties, can give you a competitive edge. Being willing to experiment with new sounds, formats, and promotional strategies can help you stay relevant and innovative.
8. Build a Strong Team
Surrounding yourself with a skilled team is vital for navigating the complexities of the music business. A manager who understands your vision can provide valuable guidance and support. Legal and financial advisors can handle contracts, royalties, and other business aspects, allowing you to focus on your art and creative endeavors.
9. Plan for Live Performances
Live performances are a cornerstone of success in the music industry, offering artists a platform to showcase their talent and connect with fans in real-time. Organizing both in-person and virtual shows can expand your reach and maximize exposure. Strategic touring can also help you grow your audience and build a strong fan base in key markets.
10. Monetize Beyond Music Sales
Diversifying your revenue streams is crucial for financial stability in the music industry. Creating and selling merchandise that reflects your brand can generate additional income and strengthen your connection with fans. Exploring sponsorships and partnerships with brands that align with your image can also provide valuable opportunities for growth and exposure.
By combining these strategies, artists can navigate the challenges of the music business and build successful, sustainable careers. In a rapidly changing industry, adaptability, creativity, and a strategic mindset are key ingredients for success.
Jephte Bastien: The Visionary Filmmaker Behind Exit 67 and The Draft
“Spark Davidson: The Visionary Behind Montreal’s R&B Revolution”
“Charting Success: The Modern Artist’s Guide to Thriving in the Music Industry”
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