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3 Things Kanye West Can Teach You About Personal Branding

Since the release of his first studio album College Dropout in 2004 Kanye West has become a household name across America and a beacon of hope for millennial artist and esoteric teens world wide.

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While the source of his antics are debatable and his self righteous rants are often met with disregard one thing cannot be denied.

Kanye West has mastered the art of personal branding and ascended his name amongst the gods of Hollywood; ensuring that he will always be remembered as a significant piece of pop culture for our generation.

With social media becoming the go to avenue of how we are perceived many people are making strides to perfect their online personal branding, entrepreneurs and professionals alike.

Below are three things Kayne West can teach you about personal branding.

#1. Strive To Be Polarizing, Not Popular

Sure Mr. West is incredibly famous, but aside from his skill set as an artist and fashion designer the number one quality he possesses that makes him so popular is his ability to be incredibly polarizing.

Kanye is 100% confident in who he is as well as his purpose in life and he isn’t afraid to live his truth, more importantly, he couldn’t give two 💩’s whether you like him or not.

Because of that many people hate him, but at the same time many more people love him and that’s the power of being polarizing.

In Russell Brunson’s book Expert Secrets he notes that having a polarizing personality is one of the key archetypes in creating a charismatic leader that raving fans will follow and buy every product that’s offered to them.

Even if you’re a professional and you don’t have a product or service to offer everyone respects an individual who’s not afraid to live their own truth regardless of how they are judged, especially the people that have the power to promote you to higher positions within your company.

This is one of the hardest things for people to do because we all want to be liked but as Dr. Seuss once said,

“Those Who Mind Don’t Matter, and Those Who Matter Don’t Mind”

So be yourself, speak your truth, and be ok with creating a divide between people who love and hate you.

#2. Boxes Are For Items Not People

Kanye West first hit the fashion industry back in 2004 when he released a line of short lived polo shirts that bared his College Dropout bear logo stitched onto the left side of the chest. Since then he has gone on to create the highest selling shoe ever designed by a non athlete and been at the forefront of street fashion for the last 5 fives years with his Adidas collaboration line Yeezy Season.

Kanye finally won the approval of the fashion industry through the release of his Yeezy Season 1 collection.

The road to acceptance in the fashion industry wasn’t easy as Kanye once noted,

“Y’all ever seen Wreck It Ralph?, you remember that girl, the glitch? You think people don’t look at Kanye West like the Glitch!”

Kanye was basically saying that he was very unwelcome by the heavy weights in fashion and he fought for over a decade to gain their approval, even spending a majority of his off time in Paris as an intern for luxury fashion house Louis Vuitton.

The fashion designers were trying to put Kanye in a box, but he wasn’t having it and neither should you.

While its good for your audience to be able to easily identify who you are and what you’re about that does not mean that you have to stick to one script, formula, or road map in order to grow your brand.

In fact, expanding your brand into uncharted territory is a great way to tap into a new fan base; just make sure that you take time to build a solid foundation for your brand before you venture into new opportunities.

#3 If You Don’t Speak Highly Of Yourself No One Else Will

“Why do I say I’m a god? Because thats what I think, I think I’m a god! Would it make you more comfortable if I said, ‘I think I’m a (explicit)?!?”

Of all things Kanye West is probably most known for his rants of self righteousness. We’ve heard him call himself everything from a visionary to the next Michelangelo Di Vinci and even depict him self as a god like figure and crucifying himself in his music videos.

The craziest thing about his insane amount of vanity isn’t what he thinks of himself at all…

Its the fact that others agree with him!

At one point Kanye’s god like celebrity rose to such a high that a small group of crazed teenage fans met online and started a religion rightfully titled,

Business

Jephte Bastien: The Visionary Filmmaker Behind Exit 67 and The Draft

Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.

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Jephte Bastien, the award-winning filmmaker renowned for his gripping storytelling and raw cinematic style, is set to captivate audiences once again with his upcoming film, The Draft. Best known for his debut feature film Exit 67, which garnered critical acclaim and won numerous awards, Bastien has established himself as a powerful voice in the world of cinema.

From Haiti to Canada: A Unique Perspective

Born in Haiti and raised in Canada, Jephte Bastien brings a unique perspective to his work, combining the rich cultural heritage of his homeland with the multicultural influences of his upbringing in Montreal. This blend of experiences has given Bastien a distinctive voice in filmmaking, allowing him to explore complex themes of identity, belonging, and the immigrant experience with authenticity and nuance.

Breaking Ground with Exit 67

Bastien burst onto the scene with his first feature film, Exit 67. Released in 2010, the film tells the story of a young man named Jecko, who is caught between the world of street gangs and his desire for a better life. Drawing from his own experiences and the reality of many young immigrants in Montreal, Bastien crafted a gripping narrative that resonated deeply with audiences and critics alike. The film’s success earned Bastien a Genie Award, cementing his status as a filmmaker to watch.

The Draft: A New Chapter

With his latest project, The Draft, Bastien is poised to once again capture the imagination of viewers. While details about the plot remain under wraps, the film promises to explore themes of power, corruption, and the human condition—elements that have become hallmarks of Bastien’s work. Set against a backdrop of political intrigue and moral dilemmas, The Draft is expected to be another compelling addition to Bastien’s filmography.

A Filmmaker with a Mission

Beyond his artistic achievements, Jephte Bastien is a filmmaker with a mission. He aims to tell stories that reflect the realities of marginalized communities and challenge societal norms. His films often delve into difficult subjects, shedding light on issues such as crime, poverty, and the immigrant experience, all while maintaining a deep sense of humanity and hope.

Looking Ahead

As Jephte Bastien prepares for the release of The Draft, anticipation is building among fans and critics alike. With his track record of compelling storytelling and his commitment to exploring important social issues, Bastien is sure to deliver another thought-provoking film that will leave a lasting impact.

Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.

https://www.imdb.com/title/tt19799652

https://www.imdb.com/name/nm3904454

https://www.instagram.com/the_draft_movie

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“Spark Davidson: The Visionary Behind Montreal’s R&B Revolution”

THIS IS THE TRUE STORY OF SPARK AND HIS HUSTLE THAT NEVER STOPS AND NEVER SLEEPS AS HIS DREAMS BECOME REALITIES AND HAVE ALWAYS BEEN THE BIGGEST HE CAN IMAGINE.

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Spark Davidson, a Montreal-based artist, has made significant contributions to the music industry since launching his professional career in 1995. At the age of 28, Spark began managing multiple music groups, including his own R&B ensemble, “Portfolio,” featuring three of Montreal’s most talented vocalists: Alan Prater, Chris Millington, and Danny Blanco. With his keen eye for talent and innovative management style, Spark quickly established Portfolio as a powerhouse in the R&B scene. Within a year, the group achieved remarkable success, consistently selling out performances and captivating audiences with their soulful harmonies and dynamic stage presence.

Spark’s strategic negotiations for Portfolio’s publishing and recording contracts in both Montreal and Los Angeles further solidified his reputation as a savvy music industry professional. His efforts culminated in the launch of his own music production label, “4indamorning,” which rapidly became a household name in Montreal. Under his guidance, “4indamorning” emerged as a pivotal force in the local music scene, known for its distinctive sound and dedication to nurturing emerging talent.

Beyond his work with Portfolio, Spark Davidson’s influence extended throughout Montreal’s music community. His commitment to innovation and excellence helped elevate the city’s R&B and hip-hop genres, setting a high standard for artistic expression and collaboration. Spark’s ability to fuse traditional R&B elements with contemporary influences showcased his versatility and deep understanding of the evolving music landscape.

Spark’s impact on the music industry is a testament to his passion, creativity, and determination. As a manager, producer, and artist, he has left an indelible mark on Montreal’s music scene, inspiring a new generation of musicians and contributing to the city’s vibrant cultural tapestry. His journey from a rising artist to a respected industry leader is a remarkable achievement, reflecting his dedication to music and his unwavering pursuit of artistic excellence.

His latest music project IT’S ABOUT TIME -DA 4AM MIXTAPE ALBUM is available NOW

https://www.4indamorning.com

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“Charting Success: The Modern Artist’s Guide to Thriving in the Music Industry”

By combining these strategies, artists can navigate the challenges of the music business and build successful, sustainable careers. In a rapidly changing industry, adaptability, creativity, and a strategic mindset are key ingredients for success.

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In the rapidly evolving landscape of the music industry, achieving success requires more than just talent. It demands a strategic approach, adaptability, and a keen understanding of current trends. Here are some key ingredients for artists aiming to thrive in today’s competitive music scene:

1. Develop a Unique Sound and Brand

One of the foundational elements of success in the music industry is cultivating a distinctive sound and brand. Authenticity is crucial; audiences are drawn to artists who are genuine and relatable. Developing a unique musical style that reflects your personality and values can help you stand out in a crowded market. Alongside your sound, creating a strong personal brand—including a memorable stage name, visual aesthetic, and consistent messaging across all platforms—will solidify your identity and attract a loyal fan base.

2. Leverage Digital Platforms

Digital platforms have become essential tools for music distribution and promotion. Streaming services like Spotify, Apple Music, and YouTube provide artists with access to global audiences, allowing them to share their music with fans worldwide. Additionally, social media platforms such as TikTok, Instagram, and Twitter are vital for engaging with fans and promoting new releases. Viral trends on these platforms can propel songs to overnight success, making them invaluable for independent and emerging artists.

3. Engage with Your Audience

Building a strong connection with your audience is essential for long-term success. Interactivity is key—connect with fans through live streams, Q&A sessions, and social media interactions to foster a sense of community around your music. Encourage fan involvement in creative projects, such as remix contests or fan art competitions, to deepen their engagement and loyalty.

4. Utilize Data and Analytics

Data and analytics are powerful tools for understanding your audience and optimizing your strategies. Streaming services and social media platforms provide valuable insights into audience demographics, listening habits, and engagement patterns. By analyzing this data, artists can tailor their marketing efforts, identify successful strategies, and refine their approach to maximize impact.

5. Collaborate and Network

Collaboration and networking are essential components of success in the music industry. Working with other artists, producers, and influencers can help you reach new audiences and create innovative music. Building relationships with industry professionals, attending events, and joining music associations can open doors to new opportunities and expand your network.

6. Create High-Quality Content

Investing in high-quality music production and visual content is crucial for attracting and retaining fans. Professional recording, mixing, and mastering ensure your music is polished and competitive. Additionally, compelling music videos, lyric videos, and behind-the-scenes content can enhance your brand and engage your audience visually.

7. Adapt to Industry Trends

The music industry is constantly changing, and artists must be flexible and open to new trends and technologies. Staying informed about industry developments, such as AI in music production or blockchain for royalties, can give you a competitive edge. Being willing to experiment with new sounds, formats, and promotional strategies can help you stay relevant and innovative.

8. Build a Strong Team

Surrounding yourself with a skilled team is vital for navigating the complexities of the music business. A manager who understands your vision can provide valuable guidance and support. Legal and financial advisors can handle contracts, royalties, and other business aspects, allowing you to focus on your art and creative endeavors.

9. Plan for Live Performances

Live performances are a cornerstone of success in the music industry, offering artists a platform to showcase their talent and connect with fans in real-time. Organizing both in-person and virtual shows can expand your reach and maximize exposure. Strategic touring can also help you grow your audience and build a strong fan base in key markets.

10. Monetize Beyond Music Sales

Diversifying your revenue streams is crucial for financial stability in the music industry. Creating and selling merchandise that reflects your brand can generate additional income and strengthen your connection with fans. Exploring sponsorships and partnerships with brands that align with your image can also provide valuable opportunities for growth and exposure.


By combining these strategies, artists can navigate the challenges of the music business and build successful, sustainable careers. In a rapidly changing industry, adaptability, creativity, and a strategic mindset are key ingredients for success.

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