Business

FESTIVAL DES NUITS D’AFRIQUE – AFRICAN CONNECTIONS

Festival des Nuits d’ Afrique was truly a blast; filled with African themes charming and enticing our senses with traditional dishes, folk music, dances, and a Timbuktu market. A line-up of incredible African musicians from all around the continent and it’s diaspora; was just the icing on the cake.

Published

3 years ago

April 11, 2022

Contributor

By Saraah Bikaï

I had the privilege to sit down with a few artists that were on the roster. Femi Kuti, Nigerian virtuoso, son of the renowned Fela Kuti, Noubi Trio an eclectic group, and Diely Mori Tounkara Malian; to chat as they shared interesting insight into their world, their work, and values. The conversation started out with their overall outlook on the future of music as African artists, their inspirations, influences and great teachers they’ve had in their lives. All lead me to one conclusion. Though they were are all distinct and unique in their own way, they share similarities both in their ideologies and inspiration. The traditions of storytelling and the importance that is given to elders; through teaching and training younger generations into becoming expert.

I come from a family of Griots,“ says Mr. Tounkara. “The Griot, in other words, is a mediator; they are storytellers. Long before history was written, the Griots were the guardians of our history.” He went on to express about the need to learn from others and his experience as an apprentice of the Kora instrument. Tounkara describes the instrument as “A mystical instrument the ancestor of the Harp.” Kora is a traditional instrument made from Calabash a hard shell inedible fruit in the family of squash used for artifacts. The instrument is constituted with fishing threads hardwood and cowhide. The sound is closest to the harp having 21 strings. Oftentimes people believe that African music is only to dance to. Back home we make music for all occasions. We make music to relax, to forget about our problems to unite one another to celebrate… for me, the Kora changed a lot of musical genera.”

Moving the conversation to the trio group Noubi one of the members talked about his experiences traveling with fellow musicians and his instrument The Cajón. The Cajon he explained is a part of his history as an African. During slavery in Peru, Afro Peruvians used boxes that they worked with, in the fields to pick vegetables and fruits. These same boxes were reused after work by the enslaved to make music to remind them of their countries and traditions. “Initially, we just wanted to create a more intimate setting for our audience” explains Noubi Trio member. “The Cajón was the element we found to be the most fitting to replace the drums and percussion to create that intimate atmosphere. The history behind the Cajón strengthens my connection to the instrument. However, It’s a challenge for me to bring it back to its origins. The Cajón is used in Peru and Spain in flamenco not so much in Africa. So therein lies our challenge educating Africans and to show them that the Cajon is theirs.”

These artists were influenced by their elders and the elders before them. Femi Kuti son of Fela Kuti, for instance, followed a specific path and ideology set by his father that he shares today with his nine children and the community. He opened an entertainment center located in Nigeria The New Afrika Shrine; to bring an awareness of their history and conditioning in hopes to break the mental and physical chains that are binding the community. The New Afrika Shrine values art, expression, emancipation, and activism. “ It has been the focal point to fighting corruption and injustice.” Each of his albums released defended his idea that Africans need to educate and emancipate themselves”. expresses Mr. Kuti “It’s a venue that stands liberated. I try to make people understand that it’s not about money; it’s about us spreading the message against oppression. To enlighten people who do not know about Malcolm X, or Martin Luther King, Marcus Garvey, Patrice Lumumba, and my father. The New Afrika Shrine was built to honor great people who have fought for the emancipation of Africa. “

“Africa for Africa is an organization that educates Africans about the importance of telling their stories.” Says Femi Kuti “To believe in themselves and understand that the continent, the African countries are colonial names. All these borders are put there to just divide us. We need to work around this or else we will continue to fight one another. The francophone or the Anglophone countries find it very difficult to agree we have to understand these are colonial structures and we need to love and care for Africa. We need to understand that war will never solve our problems, and we need to stop all these internal fights that we have there.”

“My song No place for my dream , is about great people who had the same visions, who were either killed or silenced. People were warning and advise me of my content, asking why am I going through this if the same thing could happen to me and that there was no point. In the song, I am saying that I still have to strive and continue because I believe in this. One people, One world today is where my mind is. I believe we all need to understand we are on one planet, and if we don’t understand this we are all going to be in trouble, as we see with climate change , and if we don’t understand that at the end of the day we are all one people, we are going to be in some serious problem. So this album is to bring the world together to understand we are all one.”

Some parts of Nigeria is in critical political conditions such in the city of Maiduguri, located in North East Nigeria with the Boko Haram atrocities. So many children have lost their parents they are malnourished and helpless. So my job is to enlighten people about their plight and see if we could get more donations to help them, and as a UNICEF’s spokesperson for those children, I can do that. By speaking up on their behalf’s, defending them and their rights. Despite the realization of the chaos and a fragmented history, these artists continues to advocate and tell their stories through their music in hopes to bring an awareness to the world. For this movement to persist and take its place, we must continue to be inclusive recognizing the struggles, because the idea of Afro-futurism is a future based on values that have been neglected and judged as primitive. Each musician’s greatest hope is to one day live in peace; where people will understand that oppression and, corruption has to stop. They believe that there is light at the end of the tunnel and will continue to shed that light through their music.

Related Topics:Business Entertainment Music Tech TV

Up Next

How to Get Paid on Tour

Don't Miss

3 Things Kanye West Can Teach You About Personal Branding

Business

Jephte Bastien: The Visionary Filmmaker Behind Exit 67 and The Draft

Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.

Published

3 months ago

August 27, 2024

Contributor

Jephte Bastien, the award-winning filmmaker renowned for his gripping storytelling and raw cinematic style, is set to captivate audiences once again with his upcoming film, The Draft. Best known for his debut feature film Exit 67, which garnered critical acclaim and won numerous awards, Bastien has established himself as a powerful voice in the world of cinema.

From Haiti to Canada: A Unique Perspective

Born in Haiti and raised in Canada, Jephte Bastien brings a unique perspective to his work, combining the rich cultural heritage of his homeland with the multicultural influences of his upbringing in Montreal. This blend of experiences has given Bastien a distinctive voice in filmmaking, allowing him to explore complex themes of identity, belonging, and the immigrant experience with authenticity and nuance.

Breaking Ground with Exit 67

Bastien burst onto the scene with his first feature film, Exit 67. Released in 2010, the film tells the story of a young man named Jecko, who is caught between the world of street gangs and his desire for a better life. Drawing from his own experiences and the reality of many young immigrants in Montreal, Bastien crafted a gripping narrative that resonated deeply with audiences and critics alike. The film’s success earned Bastien a Genie Award, cementing his status as a filmmaker to watch.

The Draft: A New Chapter

With his latest project, The Draft, Bastien is poised to once again capture the imagination of viewers. While details about the plot remain under wraps, the film promises to explore themes of power, corruption, and the human condition—elements that have become hallmarks of Bastien’s work. Set against a backdrop of political intrigue and moral dilemmas, The Draft is expected to be another compelling addition to Bastien’s filmography.

A Filmmaker with a Mission

Beyond his artistic achievements, Jephte Bastien is a filmmaker with a mission. He aims to tell stories that reflect the realities of marginalized communities and challenge societal norms. His films often delve into difficult subjects, shedding light on issues such as crime, poverty, and the immigrant experience, all while maintaining a deep sense of humanity and hope.

Looking Ahead

As Jephte Bastien prepares for the release of The Draft, anticipation is building among fans and critics alike. With his track record of compelling storytelling and his commitment to exploring important social issues, Bastien is sure to deliver another thought-provoking film that will leave a lasting impact.

Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.

https://www.imdb.com/title/tt19799652

https://www.imdb.com/name/nm3904454

https://www.instagram.com/the_draft_movie

Business

“Spark Davidson: The Visionary Behind Montreal’s R&B Revolution”

THIS IS THE TRUE STORY OF SPARK AND HIS HUSTLE THAT NEVER STOPS AND NEVER SLEEPS AS HIS DREAMS BECOME REALITIES AND HAVE ALWAYS BEEN THE BIGGEST HE CAN IMAGINE.

Published

4 months ago

August 7, 2024

Contributor

Spark Davidson, a Montreal-based artist, has made significant contributions to the music industry since launching his professional career in 1995. At the age of 28, Spark began managing multiple music groups, including his own R&B ensemble, “Portfolio,” featuring three of Montreal’s most talented vocalists: Alan Prater, Chris Millington, and Danny Blanco. With his keen eye for talent and innovative management style, Spark quickly established Portfolio as a powerhouse in the R&B scene. Within a year, the group achieved remarkable success, consistently selling out performances and captivating audiences with their soulful harmonies and dynamic stage presence.

Spark’s strategic negotiations for Portfolio’s publishing and recording contracts in both Montreal and Los Angeles further solidified his reputation as a savvy music industry professional. His efforts culminated in the launch of his own music production label, “4indamorning,” which rapidly became a household name in Montreal. Under his guidance, “4indamorning” emerged as a pivotal force in the local music scene, known for its distinctive sound and dedication to nurturing emerging talent.

Beyond his work with Portfolio, Spark Davidson’s influence extended throughout Montreal’s music community. His commitment to innovation and excellence helped elevate the city’s R&B and hip-hop genres, setting a high standard for artistic expression and collaboration. Spark’s ability to fuse traditional R&B elements with contemporary influences showcased his versatility and deep understanding of the evolving music landscape.

Spark’s impact on the music industry is a testament to his passion, creativity, and determination. As a manager, producer, and artist, he has left an indelible mark on Montreal’s music scene, inspiring a new generation of musicians and contributing to the city’s vibrant cultural tapestry. His journey from a rising artist to a respected industry leader is a remarkable achievement, reflecting his dedication to music and his unwavering pursuit of artistic excellence.

His latest music project IT’S ABOUT TIME -DA 4AM MIXTAPE ALBUM is available NOW

https://www.4indamorning.com

Business

“Charting Success: The Modern Artist’s Guide to Thriving in the Music Industry”

By combining these strategies, artists can navigate the challenges of the music business and build successful, sustainable careers. In a rapidly changing industry, adaptability, creativity, and a strategic mindset are key ingredients for success.

Published

4 months ago

August 7, 2024

Contributor

In the rapidly evolving landscape of the music industry, achieving success requires more than just talent. It demands a strategic approach, adaptability, and a keen understanding of current trends. Here are some key ingredients for artists aiming to thrive in today’s competitive music scene:

1. Develop a Unique Sound and Brand

One of the foundational elements of success in the music industry is cultivating a distinctive sound and brand. Authenticity is crucial; audiences are drawn to artists who are genuine and relatable. Developing a unique musical style that reflects your personality and values can help you stand out in a crowded market. Alongside your sound, creating a strong personal brand—including a memorable stage name, visual aesthetic, and consistent messaging across all platforms—will solidify your identity and attract a loyal fan base.

2. Leverage Digital Platforms

Digital platforms have become essential tools for music distribution and promotion. Streaming services like Spotify, Apple Music, and YouTube provide artists with access to global audiences, allowing them to share their music with fans worldwide. Additionally, social media platforms such as TikTok, Instagram, and Twitter are vital for engaging with fans and promoting new releases. Viral trends on these platforms can propel songs to overnight success, making them invaluable for independent and emerging artists.

3. Engage with Your Audience

Building a strong connection with your audience is essential for long-term success. Interactivity is key—connect with fans through live streams, Q&A sessions, and social media interactions to foster a sense of community around your music. Encourage fan involvement in creative projects, such as remix contests or fan art competitions, to deepen their engagement and loyalty.

4. Utilize Data and Analytics

Data and analytics are powerful tools for understanding your audience and optimizing your strategies. Streaming services and social media platforms provide valuable insights into audience demographics, listening habits, and engagement patterns. By analyzing this data, artists can tailor their marketing efforts, identify successful strategies, and refine their approach to maximize impact.

5. Collaborate and Network

Collaboration and networking are essential components of success in the music industry. Working with other artists, producers, and influencers can help you reach new audiences and create innovative music. Building relationships with industry professionals, attending events, and joining music associations can open doors to new opportunities and expand your network.

6. Create High-Quality Content

Investing in high-quality music production and visual content is crucial for attracting and retaining fans. Professional recording, mixing, and mastering ensure your music is polished and competitive. Additionally, compelling music videos, lyric videos, and behind-the-scenes content can enhance your brand and engage your audience visually.

7. Adapt to Industry Trends

The music industry is constantly changing, and artists must be flexible and open to new trends and technologies. Staying informed about industry developments, such as AI in music production or blockchain for royalties, can give you a competitive edge. Being willing to experiment with new sounds, formats, and promotional strategies can help you stay relevant and innovative.

8. Build a Strong Team

Surrounding yourself with a skilled team is vital for navigating the complexities of the music business. A manager who understands your vision can provide valuable guidance and support. Legal and financial advisors can handle contracts, royalties, and other business aspects, allowing you to focus on your art and creative endeavors.

9. Plan for Live Performances

Live performances are a cornerstone of success in the music industry, offering artists a platform to showcase their talent and connect with fans in real-time. Organizing both in-person and virtual shows can expand your reach and maximize exposure. Strategic touring can also help you grow your audience and build a strong fan base in key markets.

10. Monetize Beyond Music Sales

Diversifying your revenue streams is crucial for financial stability in the music industry. Creating and selling merchandise that reflects your brand can generate additional income and strengthen your connection with fans. Exploring sponsorships and partnerships with brands that align with your image can also provide valuable opportunities for growth and exposure.