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Why Artists Have More Power Than Ever (Music Biz 2022)

Over the past several years, the music business has gone through seismic changes, leading to a variety of shifts in how revenue is generated, how music is valued and how artists can find success. That, in turn, has led to a change in power dynamics, which can affect how deals are structured and negotiated as well as what’s included within them — and opens up questions about whether artists even need to sign label deals at all.

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That was the topic of the panel “The Future of the Artist Deal” at the Music Biz 2022 conference in Nashville on May 11, which was moderated by Karl Fowlkes, an attorney, professor and founder/managing partner of The Fowlkes Firm. Joining him was independent singer/songwriter Spencer Crandall; Crandall’s manager, Jeff CherrySamantha Juneman, senior vp/head of marketing and services at ADA; and Riveter Management founder Charlene Bryant.

Crandall has built a successful career with Cherry, with 1.6 million monthly listeners on Spotify as an independent artist. The two opened by explaining why they haven’t taken a deal so far, despite several offers. “Labels can obviously be super helpful, but you need to know what you need and how they can help you,” Cherry said, emphasizing that signing to a label isn’t akin to just waving a magic wand and having all of your needs taken care of; rather, they need to add value, while an artist needs to know what they need help with in the first place. “You have to ask yourself, ‘What is the end goal?’” said Cherry. “Is it to have money today or to build a long-term career?”

Crandall said he values flexibility and tailored deals in looking for partners, rather than the traditional industry model; standard record deals of the past don’t necessarily appeal, he says, given that he’s built a strong career so far on his own. “My big goal is to play a football stadium, and to scale to where we are to a football stadium is still a big jump,” he said, acknowledging that that will eventually mean traditional radio support and the bigger budgets that partnering with companies can provide. But “patience is an underrated part of the conversation,” he said. “How do you scale naturally?”

With ADA, Juneman said, an artist can often enjoy the freedom to operate independently while being able to take advantage of the resources offered by the broader Warner Music Group ecosystem. “The indie mentality of testing and trying something new is in our blood,” she said.

In a way, the access to data that artists and managers can get through streaming services has made the need for labels less immediate. Not that they aren’t important or don’t play a key and often essential role, but it can behoove artists to take their time to build up a fan base on their own before signing. That can allow for better terms, give them the ability to fight for ownership of their recordings, or even sign distribution or artist-services deals depending on their needs. That said, there is also the enticing allure of the big advance — and Bryant stressed that it’s often not how much money an artist can get, but how they spend it, that is truly the most important.

“Coming from the world of hip-hop I see a lot of artists take huge advances and spend it on a chain. That drives me crazy,” Bryant said. “The thing is being more creative with our money. I’m looking at this deal as the bank. But there are ways to be fiscally responsible with other people’s money.” She referenced a year-round focus on a merch operation as something that many artists overlook, but that can both pay off financially and be a strong investment in a career, making that big advance less of a need. “Artists think about merch when they go on tour,” she said. “But people wear clothes every day.”

Financial flexibility and access to data for artists are a big piece of what’s driving the change in deals. “There needs to be more of a middle ground for partnership,” Crandall said. “That’s starting to become more of the conversation, which is exciting.” Bryant agreed, saying that what she values most in a potential deal is equity and ownership. “I’m thinking long-term,” she said. “I’d rather get back end money in royalties for years to come…Getting a huge bag right now is not a forever thing.”

But there are plenty of reasons artists sign deals, from impatience to trying to capitalize on viral moments to the desire to put the business piece of their careers in the hands of someone else. And then there are those who aren’t truly thinking about the contents of an artist’s deal at all. “People get caught up in that clout: ‘I want to be on the same label that Dua Lipa is on, or Roddy Rich is on.’ People say that and they sign deals based on that,” Bryant said. “This business is sexy and appealing, and there’s nothing wrong with that. But you just have to be smart about it.”

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“Jephte Bastien: Crafting Cinema, Challenging Norms, and Championing Authentic Stories”

Jephte Bastien, a multifaceted director, producer, creator, and editor, has carved a unique path in the film industry. From his humble beginnings in Haiti to his groundbreaking work in cinema, Jephte’s journey is a testament to resilience, creativity, and an unyielding passion for storytelling. In a recent interview, Jephte shared insights into his life, inspirations, and the challenges he has faced as a filmmaker.

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Early Beginnings: A Childhood of Creativity

Jephte’s love for storytelling began in his childhood. Growing up in Haiti, he would cut out paper silhouettes, align them with thread, and use a flashlight to project characters onto a makeshift screen. This early form of shadow puppetry allowed him to mimic voices and create stories, laying the foundation for his future in filmmaking. Music also played a significant role in his upbringing. As the seventh of nine boys in a large Christian family, Jephte started singing in church at the age of five. His family’s tradition of entertaining one another—through poetry, singing, and dancing—fostered his creative spirit.

Haiti: A Source of Inspiration

Haiti holds a special place in Jephte’s heart. Despite the media’s often negative portrayal of the country, Jephte describes it as a paradise filled with vibrant culture, music, and natural beauty. His early memories of Haiti are filled with joy—playing games, eating mangoes straight from the trees, and forming lifelong friendships. When his family moved to Canada, Jephte struggled with homesickness and depression. Haiti became a recurring theme in his dreams, a place he would revisit mentally to find solace and inspiration. Even as an adult, he traveled back to Haiti frequently, using the trips to rejuvenate his creative energy.

The Church and Early Questions

Growing up in a religious household, Jephte was deeply involved in the church. However, he began to question the narratives he was taught, particularly the lack of representation of Black people in religious imagery. These early questions about identity and representation would later influence his work as a filmmaker. Jephte’s departure from the church was not a rejection of faith but a search for truth and authenticity in storytelling.

A Journey to New York and Beyond

Jephte’s pursuit of his passion led him to New York in the 1990s, where he studied theater despite his parents’ wishes for him to become a lawyer. This decision marked the beginning of his independent journey. He worked tirelessly to pay for his education, immersing himself in the arts and honing his craft. After returning to Montreal, Jephte faced the harsh realities of the film industry. Despite his talent, opportunities were scarce, especially for a Black filmmaker in the 90s. Determined to tell his own stories, Jephte enrolled in film school, where he began to develop his unique voice.

Breaking Barriers in Filmmaking

Jephte’s career is marked by a series of groundbreaking projects. One of his early successes was editing a music video for the song “Due to the Interest” by Garou. Despite the director’s inexperience, Jephte stepped in to manage the set, ensuring the project’s success. The video became a buzz clip, earning praise from industry heavyweights like Luc Plamondon. However, Jephte’s refusal to accept a $2,000 bonus from the director highlighted his commitment to integrity over financial gain.

In 2003, Jephte produced Haiti Through My Eye,” a docu-series that showcased Haiti’s rich culture and history. The project was a critical success and opened doors for future opportunities, including funding for his feature film Exit 67.” Despite the challenges of securing funding and navigating the industry’s systemic barriers, Jephte remained steadfast in his mission to tell authentic stories.

The Draft: A Powerful Vision

One of Jephte’s most ambitious projects is The Draft,” a film about a young Black hockey player whose dreams are shattered by a brutal act of racism. The story follows his journey as he mentors his younger brother, offering a new paradigm for success. Jephte describes “The Draft” as the most powerful film he has ever written, a project that challenges the status quo and highlights the resilience of marginalized communities.

However, the production of “The Draft” was not without its challenges. Jephte faced significant obstacles, including interference from unions and a lack of support from industry institutions, except Telefilm and Harold Greenberg Fund, who supported the project from the beginning. Despite these hurdles, he remained committed to the project, pouring his own resources and energy into bringing his vision to life.

The Struggles of an Independent Filmmaker

Jephte’s experiences shed light on the difficulties faced by independent filmmakers, particularly those from underrepresented communities. In Canada, the film industry is heavily reliant on government funding, which often comes with strict quotas and limitations. Jephte has faced numerous rejections and setbacks, including being blacklisted by medias after an interview. Despite these challenges, he continues to create, driven by his passion for storytelling and his desire to challenge societal norms.

A Legacy of Resilience

Jephte Bastien’s journey is a testament to the power of perseverance and creativity. From his early days in Haiti to his groundbreaking work in film, he has remained true to his vision, using his art to challenge stereotypes and inspire change. As he continues to work on “The Draft” and other projects, Jephte’s legacy serves as a reminder of the importance of representation and the enduring power of storytelling.

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Jephte Bastien: The Visionary Filmmaker Behind Exit 67 and The Draft

Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.

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Jephte Bastien, the award-winning filmmaker renowned for his gripping storytelling and raw cinematic style, is set to captivate audiences once again with his upcoming film, The Draft. Best known for his debut feature film Exit 67, which garnered critical acclaim and won numerous awards, Bastien has established himself as a powerful voice in the world of cinema.

From Haiti to Canada: A Unique Perspective

Born in Haiti and raised in Canada, Jephte Bastien brings a unique perspective to his work, combining the rich cultural heritage of his homeland with the multicultural influences of his upbringing in Montreal. This blend of experiences has given Bastien a distinctive voice in filmmaking, allowing him to explore complex themes of identity, belonging, and the immigrant experience with authenticity and nuance.

Breaking Ground with Exit 67

Bastien burst onto the scene with his first feature film, Exit 67. Released in 2010, the film tells the story of a young man named Jecko, who is caught between the world of street gangs and his desire for a better life. Drawing from his own experiences and the reality of many young immigrants in Montreal, Bastien crafted a gripping narrative that resonated deeply with audiences and critics alike. The film’s success earned Bastien a Genie Award, cementing his status as a filmmaker to watch.

The Draft: A New Chapter

With his latest project, The Draft, Bastien is poised to once again capture the imagination of viewers. While details about the plot remain under wraps, the film promises to explore themes of power, corruption, and the human condition—elements that have become hallmarks of Bastien’s work. Set against a backdrop of political intrigue and moral dilemmas, The Draft is expected to be another compelling addition to Bastien’s filmography.

A Filmmaker with a Mission

Beyond his artistic achievements, Jephte Bastien is a filmmaker with a mission. He aims to tell stories that reflect the realities of marginalized communities and challenge societal norms. His films often delve into difficult subjects, shedding light on issues such as crime, poverty, and the immigrant experience, all while maintaining a deep sense of humanity and hope.

Looking Ahead

As Jephte Bastien prepares for the release of The Draft, anticipation is building among fans and critics alike. With his track record of compelling storytelling and his commitment to exploring important social issues, Bastien is sure to deliver another thought-provoking film that will leave a lasting impact.

Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.

https://www.imdb.com/title/tt19799652

https://www.imdb.com/name/nm3904454

https://www.instagram.com/the_draft_movie

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“Spark Davidson: The Visionary Behind Montreal’s R&B Revolution”

THIS IS THE TRUE STORY OF SPARK AND HIS HUSTLE THAT NEVER STOPS AND NEVER SLEEPS AS HIS DREAMS BECOME REALITIES AND HAVE ALWAYS BEEN THE BIGGEST HE CAN IMAGINE.

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Spark Davidson, a Montreal-based artist, has made significant contributions to the music industry since launching his professional career in 1995. At the age of 28, Spark began managing multiple music groups, including his own R&B ensemble, “Portfolio,” featuring three of Montreal’s most talented vocalists: Alan Prater, Chris Millington, and Danny Blanco. With his keen eye for talent and innovative management style, Spark quickly established Portfolio as a powerhouse in the R&B scene. Within a year, the group achieved remarkable success, consistently selling out performances and captivating audiences with their soulful harmonies and dynamic stage presence.

Spark’s strategic negotiations for Portfolio’s publishing and recording contracts in both Montreal and Los Angeles further solidified his reputation as a savvy music industry professional. His efforts culminated in the launch of his own music production label, “4indamorning,” which rapidly became a household name in Montreal. Under his guidance, “4indamorning” emerged as a pivotal force in the local music scene, known for its distinctive sound and dedication to nurturing emerging talent.

Beyond his work with Portfolio, Spark Davidson’s influence extended throughout Montreal’s music community. His commitment to innovation and excellence helped elevate the city’s R&B and hip-hop genres, setting a high standard for artistic expression and collaboration. Spark’s ability to fuse traditional R&B elements with contemporary influences showcased his versatility and deep understanding of the evolving music landscape.

Spark’s impact on the music industry is a testament to his passion, creativity, and determination. As a manager, producer, and artist, he has left an indelible mark on Montreal’s music scene, inspiring a new generation of musicians and contributing to the city’s vibrant cultural tapestry. His journey from a rising artist to a respected industry leader is a remarkable achievement, reflecting his dedication to music and his unwavering pursuit of artistic excellence.

His latest music project IT’S ABOUT TIME -DA 4AM MIXTAPE ALBUM is available NOW

https://www.4indamorning.com

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