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Founded by Lamire Touré in 1987, Nuits D’Afrique is an annual festival in Montreal that really kicks off the summer. It takes place in July and runs for roughly two weeks of family oriented fun that enlightens, educates, and brings people together. The festival is a giant production that requires the blood, sweat, and tears of numerous individuals to make this more than 90 concert, activity filled spectacle run so successfully for several years. It is dedicated individuals like National Programming Director Hélène Dimanche, whose tireless efforts make Nuits D’Afrique possible year after year.

One would think that it would be extremely difficult to have the opportunity to perform at such world renowned festival but Hélène gives me insight into the festival and what you can do to perform on the same stage as Grammy Award Winners like Angelique Kidjo in the future.

“First, good music, second we look for world music”

TVM: Hélène comment allez-vous?

Hélène: Je vais très bien merci, et vous?

TVM: Très bien merci. Can you tell our readers a bit about yourself and what attracted you to Nuits D’Afrique?

Hélène: Well I was working in France and I had the chance to travel to Canada and I found an internship in communications at Festival Nuits D’Afrique and I fell in love with it. Mr. Touré is an amazing man and the company is equally as wonderful; it’s like a big family. There is no way you can find this kind of festival anywhere else. I’ve been working here for about 6 years now and I work with the programming of mainly local artists.

TVM: How does it work? Do you work towards the end result all year round?

Hélène: Actually the festival is only 15 days but it takes more than 6 months to make it happen because of all the logistics and the many things we deal with. Nuits D’Afrique isn’t the only festival, there is Production Nuits D’Afrique which are year round concerts that we invite international artists to perform at Club Balattou where there are 5 shows a week; it’s kind of the laboratory of the festival because we develop artists there and guide them towards furthering their careers. We also have Les Syli D’Or De La Musique Du Monde which is a contest for artists, especially Canadian ones, to help them start a good career. 

TVM: In terms of artists that you book for the festival, do they need to have previous experience or can they be amateurs?

Hélène: We open the door to anyone we think may be great on stage. You need to be comfortable on stage, interact with the audience, etc. We give everyone a fair chance but if you win Les Syli D’Or you are guaranteed a spot at the festival. Like most of the concerts you’ll see artists who have 2 albums, some don’t have any and this is the first time there even performing on a big stage.

TVM: Really? So for artists who don’t have that much experience where do they end up performing; the indoor or outdoor venues? Does it matter?

Hélène: Depends on the show actually, like some shows are better indoor versus outdoor and vice versa. Music that is very calm usually it would take place in a more intimate venue. A show were the artist talks to the audience and it’s loud and exciting would be better outside. So for outdoors we program bands that move people and make them want to dance.

TVM: What kind of artists do you look for? Are there any specific qualities you seek?

Hélène: First, good music (laughs), second we look for world music but that’s kind of a tricky term because everyone is kind of world music. We ask them to be good musicians, professional; if you have to be there at 8 don’t be there at 9, we want you to be able to work well as a team.

TVM: Is there a specific audition process to become a part of the festival?

Hélène:There are two different processes, international bands have to go through three showcases worldwide to figure out who is the hot band that year, who we should have, etc. We also keep contact with international journalists for any suggestions they can make about the artists from their countries. We request that international artists have a CD, have toured North America; because having a one shot concert here is pretty expensive. It’s better if they have at least 3 different dates here. For national artists we see them live or because they were in the Syli D’Or, played at Balattou, or we listen to their CD. So there isn’t really an audition, it’s a different process.

TVM: Nice. What aspects of your job do you like the most?

Hélène: This one now (laughs), I love the feeling of the festival, the audience going crazy because Angelique Kidjo is having an amazing show; this is what I prefer about my job being around the stage and working the stage.

TVM: Looking towards the future, what’s next for the festival? Do you have any artists in mind?

Hélène: For now, there are so many new bands in Montreal that I would love to work with but we’ll see. We are always looking for new different talent to promote. Like we have Nuits D’Afriques Sound System which is more electronic rap/hip hop, urban music type bands that we always try to promote under the whole umbrella of world music.

TVM: I have had the pleasure of being at a few shows now and there seems to be a real family oriented atmosphere, any thoughts?

Hélène: Yeah, we do want this to be a family event. I mean you’re gonna see many children around at the outdoor venues. Lamine Touré always says that he makes this festival for children. He wants them to know their culture because children are so far from their culture.

TVM: What do you feel is the overall message of the festival? What would you like the audience to gain from the festival?

Hélène: Be curious to see band and culture that you don’t know. All the people who come for the first time generally have a great experience and they feel so comfortable. I want the audience to go an check things out; give it a shot. You can travel here and it’s less expensive than a plane ticket.

TVM: Thank you so much for your time and I can’t wait for next year.

Hélène: Thank you so much! 

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Jephte Bastien: The Visionary Filmmaker Behind Exit 67 and The Draft

Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.

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Jephte Bastien, the award-winning filmmaker renowned for his gripping storytelling and raw cinematic style, is set to captivate audiences once again with his upcoming film, The Draft. Best known for his debut feature film Exit 67, which garnered critical acclaim and won numerous awards, Bastien has established himself as a powerful voice in the world of cinema.

From Haiti to Canada: A Unique Perspective

Born in Haiti and raised in Canada, Jephte Bastien brings a unique perspective to his work, combining the rich cultural heritage of his homeland with the multicultural influences of his upbringing in Montreal. This blend of experiences has given Bastien a distinctive voice in filmmaking, allowing him to explore complex themes of identity, belonging, and the immigrant experience with authenticity and nuance.

Breaking Ground with Exit 67

Bastien burst onto the scene with his first feature film, Exit 67. Released in 2010, the film tells the story of a young man named Jecko, who is caught between the world of street gangs and his desire for a better life. Drawing from his own experiences and the reality of many young immigrants in Montreal, Bastien crafted a gripping narrative that resonated deeply with audiences and critics alike. The film’s success earned Bastien a Genie Award, cementing his status as a filmmaker to watch.

The Draft: A New Chapter

With his latest project, The Draft, Bastien is poised to once again capture the imagination of viewers. While details about the plot remain under wraps, the film promises to explore themes of power, corruption, and the human condition—elements that have become hallmarks of Bastien’s work. Set against a backdrop of political intrigue and moral dilemmas, The Draft is expected to be another compelling addition to Bastien’s filmography.

A Filmmaker with a Mission

Beyond his artistic achievements, Jephte Bastien is a filmmaker with a mission. He aims to tell stories that reflect the realities of marginalized communities and challenge societal norms. His films often delve into difficult subjects, shedding light on issues such as crime, poverty, and the immigrant experience, all while maintaining a deep sense of humanity and hope.

Looking Ahead

As Jephte Bastien prepares for the release of The Draft, anticipation is building among fans and critics alike. With his track record of compelling storytelling and his commitment to exploring important social issues, Bastien is sure to deliver another thought-provoking film that will leave a lasting impact.

Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.

https://www.imdb.com/title/tt19799652

https://www.imdb.com/name/nm3904454

https://www.instagram.com/the_draft_movie

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“Spark Davidson: The Visionary Behind Montreal’s R&B Revolution”

THIS IS THE TRUE STORY OF SPARK AND HIS HUSTLE THAT NEVER STOPS AND NEVER SLEEPS AS HIS DREAMS BECOME REALITIES AND HAVE ALWAYS BEEN THE BIGGEST HE CAN IMAGINE.

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Spark Davidson, a Montreal-based artist, has made significant contributions to the music industry since launching his professional career in 1995. At the age of 28, Spark began managing multiple music groups, including his own R&B ensemble, “Portfolio,” featuring three of Montreal’s most talented vocalists: Alan Prater, Chris Millington, and Danny Blanco. With his keen eye for talent and innovative management style, Spark quickly established Portfolio as a powerhouse in the R&B scene. Within a year, the group achieved remarkable success, consistently selling out performances and captivating audiences with their soulful harmonies and dynamic stage presence.

Spark’s strategic negotiations for Portfolio’s publishing and recording contracts in both Montreal and Los Angeles further solidified his reputation as a savvy music industry professional. His efforts culminated in the launch of his own music production label, “4indamorning,” which rapidly became a household name in Montreal. Under his guidance, “4indamorning” emerged as a pivotal force in the local music scene, known for its distinctive sound and dedication to nurturing emerging talent.

Beyond his work with Portfolio, Spark Davidson’s influence extended throughout Montreal’s music community. His commitment to innovation and excellence helped elevate the city’s R&B and hip-hop genres, setting a high standard for artistic expression and collaboration. Spark’s ability to fuse traditional R&B elements with contemporary influences showcased his versatility and deep understanding of the evolving music landscape.

Spark’s impact on the music industry is a testament to his passion, creativity, and determination. As a manager, producer, and artist, he has left an indelible mark on Montreal’s music scene, inspiring a new generation of musicians and contributing to the city’s vibrant cultural tapestry. His journey from a rising artist to a respected industry leader is a remarkable achievement, reflecting his dedication to music and his unwavering pursuit of artistic excellence.

His latest music project IT’S ABOUT TIME -DA 4AM MIXTAPE ALBUM is available NOW

https://www.4indamorning.com

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“Charting Success: The Modern Artist’s Guide to Thriving in the Music Industry”

By combining these strategies, artists can navigate the challenges of the music business and build successful, sustainable careers. In a rapidly changing industry, adaptability, creativity, and a strategic mindset are key ingredients for success.

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In the rapidly evolving landscape of the music industry, achieving success requires more than just talent. It demands a strategic approach, adaptability, and a keen understanding of current trends. Here are some key ingredients for artists aiming to thrive in today’s competitive music scene:

1. Develop a Unique Sound and Brand

One of the foundational elements of success in the music industry is cultivating a distinctive sound and brand. Authenticity is crucial; audiences are drawn to artists who are genuine and relatable. Developing a unique musical style that reflects your personality and values can help you stand out in a crowded market. Alongside your sound, creating a strong personal brand—including a memorable stage name, visual aesthetic, and consistent messaging across all platforms—will solidify your identity and attract a loyal fan base.

2. Leverage Digital Platforms

Digital platforms have become essential tools for music distribution and promotion. Streaming services like Spotify, Apple Music, and YouTube provide artists with access to global audiences, allowing them to share their music with fans worldwide. Additionally, social media platforms such as TikTok, Instagram, and Twitter are vital for engaging with fans and promoting new releases. Viral trends on these platforms can propel songs to overnight success, making them invaluable for independent and emerging artists.

3. Engage with Your Audience

Building a strong connection with your audience is essential for long-term success. Interactivity is key—connect with fans through live streams, Q&A sessions, and social media interactions to foster a sense of community around your music. Encourage fan involvement in creative projects, such as remix contests or fan art competitions, to deepen their engagement and loyalty.

4. Utilize Data and Analytics

Data and analytics are powerful tools for understanding your audience and optimizing your strategies. Streaming services and social media platforms provide valuable insights into audience demographics, listening habits, and engagement patterns. By analyzing this data, artists can tailor their marketing efforts, identify successful strategies, and refine their approach to maximize impact.

5. Collaborate and Network

Collaboration and networking are essential components of success in the music industry. Working with other artists, producers, and influencers can help you reach new audiences and create innovative music. Building relationships with industry professionals, attending events, and joining music associations can open doors to new opportunities and expand your network.

6. Create High-Quality Content

Investing in high-quality music production and visual content is crucial for attracting and retaining fans. Professional recording, mixing, and mastering ensure your music is polished and competitive. Additionally, compelling music videos, lyric videos, and behind-the-scenes content can enhance your brand and engage your audience visually.

7. Adapt to Industry Trends

The music industry is constantly changing, and artists must be flexible and open to new trends and technologies. Staying informed about industry developments, such as AI in music production or blockchain for royalties, can give you a competitive edge. Being willing to experiment with new sounds, formats, and promotional strategies can help you stay relevant and innovative.

8. Build a Strong Team

Surrounding yourself with a skilled team is vital for navigating the complexities of the music business. A manager who understands your vision can provide valuable guidance and support. Legal and financial advisors can handle contracts, royalties, and other business aspects, allowing you to focus on your art and creative endeavors.

9. Plan for Live Performances

Live performances are a cornerstone of success in the music industry, offering artists a platform to showcase their talent and connect with fans in real-time. Organizing both in-person and virtual shows can expand your reach and maximize exposure. Strategic touring can also help you grow your audience and build a strong fan base in key markets.

10. Monetize Beyond Music Sales

Diversifying your revenue streams is crucial for financial stability in the music industry. Creating and selling merchandise that reflects your brand can generate additional income and strengthen your connection with fans. Exploring sponsorships and partnerships with brands that align with your image can also provide valuable opportunities for growth and exposure.


By combining these strategies, artists can navigate the challenges of the music business and build successful, sustainable careers. In a rapidly changing industry, adaptability, creativity, and a strategic mindset are key ingredients for success.

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