Business

Shawn Mendes Wants You To Analyze His Music

With his new single, “When You’re Gone,” Shawn Mendes gets raw and real about his split with Camila Cabello. The upbeat track is the pop star’s most lyrically transparent breakup song to date — and that’s exactly how he intended it.

Published

3 years ago

April 19, 2022

Contributor

Since Shawn Mendes dropped his first single, 2014’s “Life Of The Party,” vulnerability has always been part of his image. That came to a head with the anthemic 2018 hit “In My Blood” (which earned the singer/songwriter a Song Of The Year nomination at the 2019 GRAMMYs), and continued on his 2020 album, Wonder. While his latest release is no different, it may be his most candid yet.

Titled “When You’re Gone,” the pop-rock track details a looming heartbreak in raw form. “I know what we’re supposed to do/ It’s hard for me to let go of you/ So I’m just tryna hold on,” Mendes sings in the first pre-chorus.

Breakup songs aren’t necessarily new territory for Mendes, but this one is particularly autobiographical: The single comes four months after he and Camila Cabello announced their split. With its predecessor, the melancholy piano ballad “It’ll Be Okay,” also addressing the November 2021 breakup, Mendes’ music has perhaps become more scrutinized than ever before — but to him, that’s a good thing.

“I want [my music] to be put under a microscope,” he tells GRAMMY.com. “That’s the whole entire point of making music, in my opinion, is to have people get closer to the song and the meaning.”

Mendes sat down with GRAMMY.com to detail how “When You’re Gone” came together, his inspiration for being so vulnerable (hint: Justin Bieber is involved), and why he wants fans to examine every word he writes.

One of the first teasers that you posted of “When You’re Gone” was of you signing it as a piano ballad. What made you decide to turn it into an upbeat track instead of something more stripped back?

I don’t really know. I think it was the nature of what the song had to be, not what we wanted it to be. It started off on the piano, and then when we heard what it could be with drums at that tempo, it just felt like it had to be that. I can’t imagine it another way.

Your sound keeps getting bigger and bigger with each album — Wonder felt like a step up from Shawn Mendes, and “When You’re Gone” feels like an elevated version of the instrumentation that you brought on both of those albums. How do you approach making music that sonically tops what you’ve done before, or at least expands on it?

That’s a really amazing question. A huge part of that is working with people who are inspired. There’s a lot of people who are great, but there’s not a lot of people who are inspired, and inspired people create magic. You can have all the productions, techniques and all the best sounds, but if you don’t have an inspired sense in the room that day, it’s gonna sound different.

For me, it’s never about trying to top things sonically by adding more — it’s always about trying to top the magic. There can be three instruments in the song, and it can give you the same feeling.

One of my first thoughts when I heard “When You’re Gone” was, “I wonder what fans are going to say about this.” Because no matter the actual inspiration for a song, fans love to dissect its meaning. Is that something that goes through your head when you’re writing songs? Or have you gotten pretty comfortable with knowing that your music might be put under a microscope?

I want it to be put under a microscope. I want people to think about what it means, and think about how it affects them, and how it relates to them. That’s the whole entire point of making music, in my opinion, is to have people get closer to the song and the meaning.

I figured that releasing a single as vulnerable as “In My Blood” a few years ago, and seeing the response to that, might have helped you get more comfortable with releasing super personal songs.

I think what makes me feel like I have to be open in my music is the way people reacted after “In My Blood.” I was expecting judgment and critique after that song, and all I got was love and tears. And people were telling me how that song was speaking their truth as well.

Every single song [I’ve written] after that one, the number one rule is, this has to be true. This has to be real. This has to be authentic. And that’s kind of how I go about it.

So “In My Blood” set a bar for you, in a way.

Yeah, in a lot of ways, it’s set the bar of authenticity. It doesn’t always have to be as deep — there’s no box, but it always has to be as authentic.

That’s what the song is — people know what you’re going through, and you’re kind of addressing it head on with these lyrics. I feel like people are going to be really appreciative of you just kind of being like, “This is my side. This is my story.”

Yes and no. The thing about music, the thing about people is, we’re not so one-sided. We’re not constantly feeling one way for months and months and months. We’re constantly changing. So yeah, that’s my reality some days, and some days it’s not. I just hope that people who are going through similar things can connect with that.

Going back to what we were talking about with your music being under a microscope, you talked about that in your Wonder track with Justin Bieber, “Monster.” I know you’ve talked about the advice that he’s given you about dealing with fame — how have you seen his advice come into play in the last few years?

He’s just been a real steady friend for me for a couple of years. He’s also just hyper-focused on truth and authenticity. And I think that comes across. I just follow his lead, and follow anyone’s lead who is living that way, you know?

So is “When You’re Gone” a teaser for what’s to come on a new album, or more of a standalone song to get you and fans hyped for your upcoming tour?

It’s just a song that I really loved, so I decided it’s time to put it out. But all of those things also!

I mean, I can only imagine this song live — this is gonna go off.

I was playing in Austin a couple weeks ago. We played the song before it came out, and it was like it’s already been out for years.

You said in a previous interview, “The beautiful thing about fame is that it allows you to have a voice to get messages across and to that need to be heard.” What do you feel like your message is, going into this next chapter?

It’s just allowing people to feel seen, and to feel heard — to feel like they’re not alone, and supported. There’s so much judgment and so much divisiveness between everybody, that I just want everyone to just, like, take a big deep breath, and be like, “We’re all just human, trying to do our best.”

That’s what I crave and try to do with the way I am, the way I talk, the way I go on social media, the music I write. It’s just all about being vulnerable and making people feel seen.

Business

Jephte Bastien: The Visionary Filmmaker Behind Exit 67 and The Draft

Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.

Published

4 months ago

August 27, 2024

Contributor

Jephte Bastien, the award-winning filmmaker renowned for his gripping storytelling and raw cinematic style, is set to captivate audiences once again with his upcoming film, The Draft. Best known for his debut feature film Exit 67, which garnered critical acclaim and won numerous awards, Bastien has established himself as a powerful voice in the world of cinema.

From Haiti to Canada: A Unique Perspective

Born in Haiti and raised in Canada, Jephte Bastien brings a unique perspective to his work, combining the rich cultural heritage of his homeland with the multicultural influences of his upbringing in Montreal. This blend of experiences has given Bastien a distinctive voice in filmmaking, allowing him to explore complex themes of identity, belonging, and the immigrant experience with authenticity and nuance.

Breaking Ground with Exit 67

Bastien burst onto the scene with his first feature film, Exit 67. Released in 2010, the film tells the story of a young man named Jecko, who is caught between the world of street gangs and his desire for a better life. Drawing from his own experiences and the reality of many young immigrants in Montreal, Bastien crafted a gripping narrative that resonated deeply with audiences and critics alike. The film’s success earned Bastien a Genie Award, cementing his status as a filmmaker to watch.

The Draft: A New Chapter

With his latest project, The Draft, Bastien is poised to once again capture the imagination of viewers. While details about the plot remain under wraps, the film promises to explore themes of power, corruption, and the human condition—elements that have become hallmarks of Bastien’s work. Set against a backdrop of political intrigue and moral dilemmas, The Draft is expected to be another compelling addition to Bastien’s filmography.

A Filmmaker with a Mission

Beyond his artistic achievements, Jephte Bastien is a filmmaker with a mission. He aims to tell stories that reflect the realities of marginalized communities and challenge societal norms. His films often delve into difficult subjects, shedding light on issues such as crime, poverty, and the immigrant experience, all while maintaining a deep sense of humanity and hope.

Looking Ahead

As Jephte Bastien prepares for the release of The Draft, anticipation is building among fans and critics alike. With his track record of compelling storytelling and his commitment to exploring important social issues, Bastien is sure to deliver another thought-provoking film that will leave a lasting impact.

Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.

https://www.imdb.com/title/tt19799652

https://www.imdb.com/name/nm3904454

https://www.instagram.com/the_draft_movie

Business

“Spark Davidson: The Visionary Behind Montreal’s R&B Revolution”

THIS IS THE TRUE STORY OF SPARK AND HIS HUSTLE THAT NEVER STOPS AND NEVER SLEEPS AS HIS DREAMS BECOME REALITIES AND HAVE ALWAYS BEEN THE BIGGEST HE CAN IMAGINE.

Published

5 months ago

August 7, 2024

Contributor

Spark Davidson, a Montreal-based artist, has made significant contributions to the music industry since launching his professional career in 1995. At the age of 28, Spark began managing multiple music groups, including his own R&B ensemble, “Portfolio,” featuring three of Montreal’s most talented vocalists: Alan Prater, Chris Millington, and Danny Blanco. With his keen eye for talent and innovative management style, Spark quickly established Portfolio as a powerhouse in the R&B scene. Within a year, the group achieved remarkable success, consistently selling out performances and captivating audiences with their soulful harmonies and dynamic stage presence.

Spark’s strategic negotiations for Portfolio’s publishing and recording contracts in both Montreal and Los Angeles further solidified his reputation as a savvy music industry professional. His efforts culminated in the launch of his own music production label, “4indamorning,” which rapidly became a household name in Montreal. Under his guidance, “4indamorning” emerged as a pivotal force in the local music scene, known for its distinctive sound and dedication to nurturing emerging talent.

Beyond his work with Portfolio, Spark Davidson’s influence extended throughout Montreal’s music community. His commitment to innovation and excellence helped elevate the city’s R&B and hip-hop genres, setting a high standard for artistic expression and collaboration. Spark’s ability to fuse traditional R&B elements with contemporary influences showcased his versatility and deep understanding of the evolving music landscape.

Spark’s impact on the music industry is a testament to his passion, creativity, and determination. As a manager, producer, and artist, he has left an indelible mark on Montreal’s music scene, inspiring a new generation of musicians and contributing to the city’s vibrant cultural tapestry. His journey from a rising artist to a respected industry leader is a remarkable achievement, reflecting his dedication to music and his unwavering pursuit of artistic excellence.

His latest music project IT’S ABOUT TIME -DA 4AM MIXTAPE ALBUM is available NOW

https://www.4indamorning.com

Business

“Charting Success: The Modern Artist’s Guide to Thriving in the Music Industry”

By combining these strategies, artists can navigate the challenges of the music business and build successful, sustainable careers. In a rapidly changing industry, adaptability, creativity, and a strategic mindset are key ingredients for success.

Published

5 months ago

August 7, 2024

Contributor

In the rapidly evolving landscape of the music industry, achieving success requires more than just talent. It demands a strategic approach, adaptability, and a keen understanding of current trends. Here are some key ingredients for artists aiming to thrive in today’s competitive music scene:

1. Develop a Unique Sound and Brand

One of the foundational elements of success in the music industry is cultivating a distinctive sound and brand. Authenticity is crucial; audiences are drawn to artists who are genuine and relatable. Developing a unique musical style that reflects your personality and values can help you stand out in a crowded market. Alongside your sound, creating a strong personal brand—including a memorable stage name, visual aesthetic, and consistent messaging across all platforms—will solidify your identity and attract a loyal fan base.

2. Leverage Digital Platforms

Digital platforms have become essential tools for music distribution and promotion. Streaming services like Spotify, Apple Music, and YouTube provide artists with access to global audiences, allowing them to share their music with fans worldwide. Additionally, social media platforms such as TikTok, Instagram, and Twitter are vital for engaging with fans and promoting new releases. Viral trends on these platforms can propel songs to overnight success, making them invaluable for independent and emerging artists.

3. Engage with Your Audience

Building a strong connection with your audience is essential for long-term success. Interactivity is key—connect with fans through live streams, Q&A sessions, and social media interactions to foster a sense of community around your music. Encourage fan involvement in creative projects, such as remix contests or fan art competitions, to deepen their engagement and loyalty.

4. Utilize Data and Analytics

Data and analytics are powerful tools for understanding your audience and optimizing your strategies. Streaming services and social media platforms provide valuable insights into audience demographics, listening habits, and engagement patterns. By analyzing this data, artists can tailor their marketing efforts, identify successful strategies, and refine their approach to maximize impact.

5. Collaborate and Network

Collaboration and networking are essential components of success in the music industry. Working with other artists, producers, and influencers can help you reach new audiences and create innovative music. Building relationships with industry professionals, attending events, and joining music associations can open doors to new opportunities and expand your network.

6. Create High-Quality Content

Investing in high-quality music production and visual content is crucial for attracting and retaining fans. Professional recording, mixing, and mastering ensure your music is polished and competitive. Additionally, compelling music videos, lyric videos, and behind-the-scenes content can enhance your brand and engage your audience visually.

7. Adapt to Industry Trends

The music industry is constantly changing, and artists must be flexible and open to new trends and technologies. Staying informed about industry developments, such as AI in music production or blockchain for royalties, can give you a competitive edge. Being willing to experiment with new sounds, formats, and promotional strategies can help you stay relevant and innovative.

8. Build a Strong Team

Surrounding yourself with a skilled team is vital for navigating the complexities of the music business. A manager who understands your vision can provide valuable guidance and support. Legal and financial advisors can handle contracts, royalties, and other business aspects, allowing you to focus on your art and creative endeavors.

9. Plan for Live Performances

Live performances are a cornerstone of success in the music industry, offering artists a platform to showcase their talent and connect with fans in real-time. Organizing both in-person and virtual shows can expand your reach and maximize exposure. Strategic touring can also help you grow your audience and build a strong fan base in key markets.

10. Monetize Beyond Music Sales

Diversifying your revenue streams is crucial for financial stability in the music industry. Creating and selling merchandise that reflects your brand can generate additional income and strengthen your connection with fans. Exploring sponsorships and partnerships with brands that align with your image can also provide valuable opportunities for growth and exposure.