Business

Why Artists Have More Power Than Ever (Music Biz 2022)

Over the past several years, the music business has gone through seismic changes, leading to a variety of shifts in how revenue is generated, how music is valued and how artists can find success. That, in turn, has led to a change in power dynamics, which can affect how deals are structured and negotiated as well as what’s included within them — and opens up questions about whether artists even need to sign label deals at all.

Published

3 years ago

May 14, 2022

Contributor

That was the topic of the panel “The Future of the Artist Deal” at the Music Biz 2022 conference in Nashville on May 11, which was moderated by Karl Fowlkes, an attorney, professor and founder/managing partner of The Fowlkes Firm. Joining him was independent singer/songwriter Spencer Crandall; Crandall’s manager, Jeff Cherry; Samantha Juneman, senior vp/head of marketing and services at ADA; and Riveter Management founder Charlene Bryant.

Crandall has built a successful career with Cherry, with 1.6 million monthly listeners on Spotify as an independent artist. The two opened by explaining why they haven’t taken a deal so far, despite several offers. “Labels can obviously be super helpful, but you need to know what you need and how they can help you,” Cherry said, emphasizing that signing to a label isn’t akin to just waving a magic wand and having all of your needs taken care of; rather, they need to add value, while an artist needs to know what they need help with in the first place. “You have to ask yourself, ‘What is the end goal?’” said Cherry. “Is it to have money today or to build a long-term career?”

Crandall said he values flexibility and tailored deals in looking for partners, rather than the traditional industry model; standard record deals of the past don’t necessarily appeal, he says, given that he’s built a strong career so far on his own. “My big goal is to play a football stadium, and to scale to where we are to a football stadium is still a big jump,” he said, acknowledging that that will eventually mean traditional radio support and the bigger budgets that partnering with companies can provide. But “patience is an underrated part of the conversation,” he said. “How do you scale naturally?”

With ADA, Juneman said, an artist can often enjoy the freedom to operate independently while being able to take advantage of the resources offered by the broader Warner Music Group ecosystem. “The indie mentality of testing and trying something new is in our blood,” she said.

In a way, the access to data that artists and managers can get through streaming services has made the need for labels less immediate. Not that they aren’t important or don’t play a key and often essential role, but it can behoove artists to take their time to build up a fan base on their own before signing. That can allow for better terms, give them the ability to fight for ownership of their recordings, or even sign distribution or artist-services deals depending on their needs. That said, there is also the enticing allure of the big advance — and Bryant stressed that it’s often not how much money an artist can get, but how they spend it, that is truly the most important.

“Coming from the world of hip-hop I see a lot of artists take huge advances and spend it on a chain. That drives me crazy,” Bryant said. “The thing is being more creative with our money. I’m looking at this deal as the bank. But there are ways to be fiscally responsible with other people’s money.” She referenced a year-round focus on a merch operation as something that many artists overlook, but that can both pay off financially and be a strong investment in a career, making that big advance less of a need. “Artists think about merch when they go on tour,” she said. “But people wear clothes every day.”

Financial flexibility and access to data for artists are a big piece of what’s driving the change in deals. “There needs to be more of a middle ground for partnership,” Crandall said. “That’s starting to become more of the conversation, which is exciting.” Bryant agreed, saying that what she values most in a potential deal is equity and ownership. “I’m thinking long-term,” she said. “I’d rather get back end money in royalties for years to come…Getting a huge bag right now is not a forever thing.”

But there are plenty of reasons artists sign deals, from impatience to trying to capitalize on viral moments to the desire to put the business piece of their careers in the hands of someone else. And then there are those who aren’t truly thinking about the contents of an artist’s deal at all. “People get caught up in that clout: ‘I want to be on the same label that Dua Lipa is on, or Roddy Rich is on.’ People say that and they sign deals based on that,” Bryant said. “This business is sexy and appealing, and there’s nothing wrong with that. But you just have to be smart about it.”

Related Topics:Business Entertainment Fashion Featured Music Tech

Up Next

Nigeria: From Ella Fitzgerald to Wizkid, Aṣa’s radical turn

Don't Miss

Interview with Opera Stage Soprano Angela Brown

Business

Jephte Bastien: The Visionary Filmmaker Behind Exit 67 and The Draft

Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.

Published

4 months ago

August 27, 2024

Contributor

Jephte Bastien, the award-winning filmmaker renowned for his gripping storytelling and raw cinematic style, is set to captivate audiences once again with his upcoming film, The Draft. Best known for his debut feature film Exit 67, which garnered critical acclaim and won numerous awards, Bastien has established himself as a powerful voice in the world of cinema.

From Haiti to Canada: A Unique Perspective

Born in Haiti and raised in Canada, Jephte Bastien brings a unique perspective to his work, combining the rich cultural heritage of his homeland with the multicultural influences of his upbringing in Montreal. This blend of experiences has given Bastien a distinctive voice in filmmaking, allowing him to explore complex themes of identity, belonging, and the immigrant experience with authenticity and nuance.

Breaking Ground with Exit 67

Bastien burst onto the scene with his first feature film, Exit 67. Released in 2010, the film tells the story of a young man named Jecko, who is caught between the world of street gangs and his desire for a better life. Drawing from his own experiences and the reality of many young immigrants in Montreal, Bastien crafted a gripping narrative that resonated deeply with audiences and critics alike. The film’s success earned Bastien a Genie Award, cementing his status as a filmmaker to watch.

The Draft: A New Chapter

With his latest project, The Draft, Bastien is poised to once again capture the imagination of viewers. While details about the plot remain under wraps, the film promises to explore themes of power, corruption, and the human condition—elements that have become hallmarks of Bastien’s work. Set against a backdrop of political intrigue and moral dilemmas, The Draft is expected to be another compelling addition to Bastien’s filmography.

A Filmmaker with a Mission

Beyond his artistic achievements, Jephte Bastien is a filmmaker with a mission. He aims to tell stories that reflect the realities of marginalized communities and challenge societal norms. His films often delve into difficult subjects, shedding light on issues such as crime, poverty, and the immigrant experience, all while maintaining a deep sense of humanity and hope.

Looking Ahead

As Jephte Bastien prepares for the release of The Draft, anticipation is building among fans and critics alike. With his track record of compelling storytelling and his commitment to exploring important social issues, Bastien is sure to deliver another thought-provoking film that will leave a lasting impact.

Whether through his portrayal of gritty urban landscapes or his exploration of the human spirit, Jephte Bastien continues to push the boundaries of cinema. As we await the premiere of The Draft, one thing is certain: Bastien’s journey as a filmmaker is just beginning, and the best is yet to come.

https://www.imdb.com/title/tt19799652

https://www.imdb.com/name/nm3904454

https://www.instagram.com/the_draft_movie

Business

“Spark Davidson: The Visionary Behind Montreal’s R&B Revolution”

THIS IS THE TRUE STORY OF SPARK AND HIS HUSTLE THAT NEVER STOPS AND NEVER SLEEPS AS HIS DREAMS BECOME REALITIES AND HAVE ALWAYS BEEN THE BIGGEST HE CAN IMAGINE.

Published

5 months ago

August 7, 2024

Contributor

Spark Davidson, a Montreal-based artist, has made significant contributions to the music industry since launching his professional career in 1995. At the age of 28, Spark began managing multiple music groups, including his own R&B ensemble, “Portfolio,” featuring three of Montreal’s most talented vocalists: Alan Prater, Chris Millington, and Danny Blanco. With his keen eye for talent and innovative management style, Spark quickly established Portfolio as a powerhouse in the R&B scene. Within a year, the group achieved remarkable success, consistently selling out performances and captivating audiences with their soulful harmonies and dynamic stage presence.

Spark’s strategic negotiations for Portfolio’s publishing and recording contracts in both Montreal and Los Angeles further solidified his reputation as a savvy music industry professional. His efforts culminated in the launch of his own music production label, “4indamorning,” which rapidly became a household name in Montreal. Under his guidance, “4indamorning” emerged as a pivotal force in the local music scene, known for its distinctive sound and dedication to nurturing emerging talent.

Beyond his work with Portfolio, Spark Davidson’s influence extended throughout Montreal’s music community. His commitment to innovation and excellence helped elevate the city’s R&B and hip-hop genres, setting a high standard for artistic expression and collaboration. Spark’s ability to fuse traditional R&B elements with contemporary influences showcased his versatility and deep understanding of the evolving music landscape.

Spark’s impact on the music industry is a testament to his passion, creativity, and determination. As a manager, producer, and artist, he has left an indelible mark on Montreal’s music scene, inspiring a new generation of musicians and contributing to the city’s vibrant cultural tapestry. His journey from a rising artist to a respected industry leader is a remarkable achievement, reflecting his dedication to music and his unwavering pursuit of artistic excellence.

His latest music project IT’S ABOUT TIME -DA 4AM MIXTAPE ALBUM is available NOW

https://www.4indamorning.com

Business

“Charting Success: The Modern Artist’s Guide to Thriving in the Music Industry”

By combining these strategies, artists can navigate the challenges of the music business and build successful, sustainable careers. In a rapidly changing industry, adaptability, creativity, and a strategic mindset are key ingredients for success.

Published

5 months ago

August 7, 2024

Contributor

In the rapidly evolving landscape of the music industry, achieving success requires more than just talent. It demands a strategic approach, adaptability, and a keen understanding of current trends. Here are some key ingredients for artists aiming to thrive in today’s competitive music scene:

1. Develop a Unique Sound and Brand

One of the foundational elements of success in the music industry is cultivating a distinctive sound and brand. Authenticity is crucial; audiences are drawn to artists who are genuine and relatable. Developing a unique musical style that reflects your personality and values can help you stand out in a crowded market. Alongside your sound, creating a strong personal brand—including a memorable stage name, visual aesthetic, and consistent messaging across all platforms—will solidify your identity and attract a loyal fan base.

2. Leverage Digital Platforms

Digital platforms have become essential tools for music distribution and promotion. Streaming services like Spotify, Apple Music, and YouTube provide artists with access to global audiences, allowing them to share their music with fans worldwide. Additionally, social media platforms such as TikTok, Instagram, and Twitter are vital for engaging with fans and promoting new releases. Viral trends on these platforms can propel songs to overnight success, making them invaluable for independent and emerging artists.

3. Engage with Your Audience

Building a strong connection with your audience is essential for long-term success. Interactivity is key—connect with fans through live streams, Q&A sessions, and social media interactions to foster a sense of community around your music. Encourage fan involvement in creative projects, such as remix contests or fan art competitions, to deepen their engagement and loyalty.

4. Utilize Data and Analytics

Data and analytics are powerful tools for understanding your audience and optimizing your strategies. Streaming services and social media platforms provide valuable insights into audience demographics, listening habits, and engagement patterns. By analyzing this data, artists can tailor their marketing efforts, identify successful strategies, and refine their approach to maximize impact.

5. Collaborate and Network

Collaboration and networking are essential components of success in the music industry. Working with other artists, producers, and influencers can help you reach new audiences and create innovative music. Building relationships with industry professionals, attending events, and joining music associations can open doors to new opportunities and expand your network.

6. Create High-Quality Content

Investing in high-quality music production and visual content is crucial for attracting and retaining fans. Professional recording, mixing, and mastering ensure your music is polished and competitive. Additionally, compelling music videos, lyric videos, and behind-the-scenes content can enhance your brand and engage your audience visually.

7. Adapt to Industry Trends

The music industry is constantly changing, and artists must be flexible and open to new trends and technologies. Staying informed about industry developments, such as AI in music production or blockchain for royalties, can give you a competitive edge. Being willing to experiment with new sounds, formats, and promotional strategies can help you stay relevant and innovative.

8. Build a Strong Team

Surrounding yourself with a skilled team is vital for navigating the complexities of the music business. A manager who understands your vision can provide valuable guidance and support. Legal and financial advisors can handle contracts, royalties, and other business aspects, allowing you to focus on your art and creative endeavors.

9. Plan for Live Performances

Live performances are a cornerstone of success in the music industry, offering artists a platform to showcase their talent and connect with fans in real-time. Organizing both in-person and virtual shows can expand your reach and maximize exposure. Strategic touring can also help you grow your audience and build a strong fan base in key markets.

10. Monetize Beyond Music Sales

Diversifying your revenue streams is crucial for financial stability in the music industry. Creating and selling merchandise that reflects your brand can generate additional income and strengthen your connection with fans. Exploring sponsorships and partnerships with brands that align with your image can also provide valuable opportunities for growth and exposure.